Là Fuori
Scope:
Art Direction
Campaign Cinematography
Concept Development
On-Set Direction
Post-Production
Shot Listing
LaFuori came to us with a vision for their Pre Fall campaign – a reimagining of the Twelve Dancing Princesses, told not as fairytale but as awakening.
Our job was to turn that idea into something shootable: a storyline for every reel, each one its own chapter, together building toward one continuous world. We built the shot list around a single feeling – whimsy, unforced. Light breaking through the canopy, mist settling low across the forest floor, movement that looked found rather than choreographed. On set, that meant constant, quiet direction – guiding each model through walk, pose, and pause until the mood matched the story, not just the frame.
Post-production carried that same discipline through: shot selection, sequencing, colour correction tuned to hold the gold-and-green palette across every reel. Forty reels, one narrative – every single one built to feel like part of the same forest.
Let's work
Let's make something worth looking at.
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